Next-generation tracking for the non-profit sector.

Stay in control by tracking your brand’s performance with the general population and your bespoke audience segments.

Monitor and report brand KPIs using both a nationally representative sample and bespoke audience segments.

Track the brand funnel and benchmark conversion rates against comparators to guide brand development.

Analyse key drivers of support to determine which brand attributes have the greatest impact on brand propensity.

Include your own social change objectives, or awareness of your services, to track the impact of your organisation’s strategy.

Track strategic KPIs related to organisational goals for social change, positioning, or service reach.

Evaluate perceptions of social issues to guide strategy development and advocacy initiatives

Address reputational or positioning challenges to plan mitigation strategies or monitor recovery efforts.

Analyse and understand public attitudes, values, beliefs, behaviours, and demographics, to identify and monitor specific target groups.

Identify audience segments based on attitudes, behaviours, and demographics to create audience-focused strategies.

Understand motivations and barriers to engagement to enhance outreach methods.

Inform message personalisation for distinct target groups.

Track the cut-through, comprehension and recall of your campaigns and appeals, and test their effect on your strategic KPIs.

Conduct pre- and post-campaign evaluations focused on recall, comprehension, touchpoints, and changes in attitudes or behaviours.

Monitor the effectiveness of communications activities across different audience segments and various brand metrics.

Assess the effectiveness of alternative campaign strategies, such as annual peaks versus ongoing ‘drumbeat’ communications.

Plan with confidence, using in-depth behavioural, demographic and media consumption data to help reach your target audience.

Analyse detailed media consumption data across different audience segments (400+ data points).

Conduct in-depth media analysis to determine the effectiveness of media investments or earned media activities.

Identify or evaluate partnerships based on overlapping audience interests.

Understand how the issues and causes you work on resonate with the UK population, and how that is changing over time.

Monitor the impact of external events (e.g., cost-of-living crisis) on public engagement with nonprofit causes.

Test and refine messaging or creative concepts before launching full-scale campaigns.

Develop internal business cases for communications and fundraising investments by benchmarking competitor performance against income.